On this day 28 July

 Fenders.  It's what was happening.

1958 28 July On This Day Gene Vincent and the Blue Caps release Hot Rod Gang EP 

1984 28 July On This Day Jimmy Page with Roy Harper - Cambridge Folk Festival
♪  Short and Sweet (Jimmy Page with Roy Harper)

• 1967 The Yardbirds - Sacramento, CA at Governor's Hall
• 1973 Led Zeppelin - New York, NY at Madison Square Garden (day 2 of 3)
• 1984 Jimmy Page with Roy Harper - Cherry Hinton Hall, Cambridge Folk Festival

1973:

Day two of the Madison Square Garden show. More firecrackers. The band was asked to wear the same outfits for the sake of the filming that was being done. Mr. Jones was the only one of the four who didn't comply.

1984:

We don't think of Jimmy Page as a folk guitarist, but of course he has demonstrated he can play any musical genre he wants to, and do it well.

The Cambridge Folk Festival's first show was in 1965. Back then Paul Simon and about a dozen others were on the bill, and 1400 tickets were sold. Simon earned £15 for his performance. Since then the festival has expanded and now includes non-folk performers as well. In 2014 there were more than a hundred acts featured over four days, including Van Morrison, Sinéad O’Connor and Rosanne Cash.

1984 Jimmy Page with Tony Franklin, Roy Harper - Cambridge Folk Festival

1984 Jimmy Page with Roy Harper - Cambridge Folk Festival

1984 Jimmy Page with Roy Harper - Cambridge Folk Festival

1984 Jimmy Page - Cambridge Folk Festival

1984 Jimmy Page with Roy Harper - Cambridge Folk Festival

Jimmy Page with his Fender Telecaster

♪  8mm film (Led Zeppelin, MSG 28 July 1973) 
♪ Led Zeppelin (New York NY at Madison Square Garden day 2/3), 28 July 1973)
♪  Hangman (Jimmy Page with Roy Harper, Cambridge Folk Festival 1984) 

On this day 27 July

 And it's whispered that soon, if we all call the tune, then the piper will lead us to reason. 

~ Stairway to Heaven

1973 27 July On This Day Led Zeppelin at Madison Square Garden, NYC (show 1 of 3)

• 1967 The Yardbirds - San Francisco, CA at Fillmore Auditorium
• 1969 Led Zeppelin - Woodinville, WA at Seattle Pop Festival
• 1973 Led Zeppelin - New York, NY at Madison Square Garden

1973:
"Originally, we saw the whole essence of our live performance as something that the audience listened to very carefully, picking up on what was going on, the spontaneity and musicianship. And you can’t do that if you’re running around the stage all night, or at least we couldn’t back then.” By 1973, however, “we were much more ambitious, in that respect. We really wanted to take the live performances as far as they could go".
~Jimmy Page, Mick Wall interview, Times Online 1 Nov 2008

"The kind of speed we were moving at, the creative juices in the air, the whole thing was just an absolute mixture of adrenaline, chemical, euphoria ... and there were no brakes. We couldn't stop what was happening. We had no idea what it even was. But we just kept trying, pushing forward, every show."
~Robert Plant, from liner notes by Cameron Crowe for The Song Remains the Same, 2007.

1973 Jimmy Page/Led Zeppelin at MSG

1973 Eddie Kramer & Jimmy Page at MSG

Jimmy Page from 'The Song Remains The Same' movie footage (Stairway to Heaven)

Jimmy Page from 'The Song Remains The Same' movie footage (Stairway to Heaven)

♪  Glimpses (Yardbirds, Fillmore West 1967) YouTube
♪ Led Zeppelin (New York NY at Madison Square Garden day 1/3, 27 July 1973)
Note: First half of the show is missing from currently available recordings

On this day 26 July

 All our love.

1969 26 July On This Day Led Zeppelin  Vancouver, BC

• 1967 The Yardbirds-San Francisco, CA at Fillmore Auditorium
• 1969 Led Zeppelin - Vancouver, BC at PNE Agrodome
• 1995 Page & Plant Unledded Tour - London at Wembley Arena
• 2012 Jimmy Page at Warner pre-Olympics Party at Tate Modern, London

1969 Led Zeppelin and Vanilla Fudge - Vancouver, BC

1969 Jimmy Page/Led Zeppelin Vancouver BC

1969 28 July Vancouver Sun review of 26 July show

2012 Jimmy Page arrives at Warner pre-Olympics party at Tate Modern, London

Jimmy Page  London 2018

1977:

Robert Plant received a phone call from his wife, Maureen, as the band was checking in to their New Orleans hotel.  Plant's 5-year-old son, Karac, was seriously ill.  Two hours later the boy was dead. The next 10 performances of the US tour were cancelled. Led Zeppelin was to never play again in the US.

All My Love, from Led Zeppelin's 1979 album In Through the Out Door, is a tribute to Karac.

1995:

Peter Grant's final public appearance was this final night of the Page and Plant tour at Wembley Arena. Grant died four months later, on 21 November.

♪  All My Love (Led Zeppelin, Polar Studio outtake, 1978) 

♫ Dan Rather interview of Robert Plant, on Karac and grief

On this day 25 July

 "He was such a stylist.  I don't think anybody ever managed to play the same way as Scotty."

~ Jimmy Page, at Gibson guitar party for Scotty Moore, 1999

1999 25 July On This Day Jimmy Page presents Gibson Signature guitar to Scotty Moore
♪  Mystery Train (Jimmy Page) Soundcloud

• 1966 The Yardbirds - Bath, England at Bath Pavilion
• 1967 The Yardbirds - San Francisco, CA at Fillmore Auditorium
• 1969 Led Zeppelin - West Allis/Milwaukee WI at Midwest Rock Festival 
• 1995 Page & Plant  Unledded Tour - London at Wembley Arena 

Winfield Scott "Scotty" Moore III (1931-) is an American guitarist and recording engineer who backed Elvis Presley between 1954 and the beginning of the Hollywood years. Many of his performances are considered precedent-setting.  He was inducted into the Rock and Roll Hall of Fame in 2000.

Scotty Moore used a thumbpick (a flat pick with a loop to slip your thumb into) to create his own unique finger-picking style. He also used an EchoSonic guitar amplifier with built-in tape echo.  He started out with a Gibson ES-295. Gibson created a Scotty Moore Signature guitar that was presented to Moore at a private party at North London's Air Studios.  (At about 3:19 on the video hear Jeff Beck tell Jimmy Page to shut up!)

Associated Independent Recording (AIR) was founded in 1965 by Beatles producer Sir George Martin and his partner John Burgess.  The  studio has operated in three locations: Oxford Street, London (1970-1991), Montserrat Island, West Indies (mid 1970s-1989) and AIR Lyndhurst Hall, London (1991-present).  

1995 Page & Plant Unledded Tour - London at Wembley Arena

♪  White Summer/Black Mountain Side (Led Zeppelin, Midwest Rock Festival Milwaukee 1969) YouTube
♪  Communication Breakdown (Led Zeppelin, Midwest Rock Festival Milwaukee 1969) YouTube

♪  Orchestra soundcheck (Page & Plant, Wembley 1995) YouTube
♪  Wanton Song (Page & Plant, Wembley 1995) YouTube
♪  The Song Remains the Same  (Page & Plant, Wembley 1995) YouTube
♪  Full show  (Page & Plant, Wembley 1995) YouTube

On this day 24 July

 I knew what sound I was looking for.

~ Jimmy Page, as quoted in Dave Lewis' Led Zeppelin: The Concert File

1967 24 July The Yardbirds' Little Games album released
♪  No Excess Baggage Demo (Yardbirds 1967) Soundcloud

• 1967 The Yardbirds - Little Games album released
• 1969 Led Zeppelin receives first Gold Record Award
• 1973 Led Zeppelin - Pittsburgh, PA at Three Rivers Stadium
• 1977 Led Zeppelin - Oakland, CA at Oakland-Alameda County Coliseum (day 2)
• 1979 Led Zeppelin - Copenhagen Denmark at Falkoner Theatre 

1969 Led Zeppelin receives first Gold Record Award

1969:
As Jimmy Page has said in interviews, Led Zeppelin, the original album is in a way his favorite because it is the one that started it all. Although it took just 36 hours' studio time (over the course of a few weeks) it was nevertheless a long time coming. Jimmy Page knew the sound he wanted, he knew where he wanted to go with the music, and he simply made it happen when the time was ripe.

"I wanted artistic control in a vice grip, because I knew exactly what I wanted to do with these fellows. In fact, I financed and completely recorded the first album before going to Atlantic... It wasn't your typical story where you get an advance to make an album—we arrived at Atlantic with tapes in hand... Atlantic's reaction was very positive – I mean they signed us, didn't they?"
~ Jimmy Page, Guitar World interview 1993

1977:
The belly dancer. You've seen the photos!

This was the last concert before the sudden death of Robert Plant's son, Karac. Led Zeppelin would never again perform in the United States.

1977 Jimmy Page/Led Zeppelin Oakland California

1977 Oakland Coliseum during Led Zeppelin concert

2014 On This Day for 24 July

2003

Jimmy Page joined Brian May and Dan Hawkins to judge the second Riffathon charity fundraiser. The winner was Martin Tomkins.

♪  White Summer (JimmyPage/Yardbirds 1967) 
♪  White Summer (Led Zeppelin BBC Sessions 1969) YouTube
♪  Live in Pittsburgh 8MM footage (Led Zeppelin, Pittsburgh 1973) 

♪  Led Zeppelin - Pittsburgh PA at Three Rivers Stadium, 24 July 1973) 

♪  Led Zeppelin (Oakland CA at Oakland-Alameda County Coliseum day 2, 24 July 1977) 

On this day 23 July

 Things don't always go the way you think they should.

1985 23 July On This Day - but these events didn't actually happen on this day

• 1966 The Yardbirds - Buxton, England at Buxton Pavilion Gardens Ballroom 
• 1973 Led Zeppelin - Baltimore, MD at Baltimore Civic Centre
• 1977 Led Zeppelin - Oakland, CA at Oakland-Alameda County Coliseum
• 1979 Led Zeppelin - Copenhagen, Denmark at Falkoner Theatre
• 1985 Robert Plant with Jimmy Page encore appearance - East Rutherford, NJ 
• 1995 Page & Plant - Unledded Tour - Birmingham, England at NEC Arena (day 2)

1973:

The famous scene in The Song Remains The Same, with Peter Grant venting his rage at the venue's promoter, was taken at the Baltimore Civic Center concert on this date. 

1977:

Led Zeppelin's huge Stonehenge backdrop for the Oakland 23-24 concerts was the basis for some funny stuff later on. Black Sabbath had commissioned a Stonehenge stage set for their 1983 Born Again tour (Stonehenge is the second track on the Born  Again album).  That band couldn't use the stage set because it had been mistakenly constructed too big to haul around.  Coincidentally, at the same time the writers of This Is Spinal Tap created a scene with a Stonehenge set that turns out to be way too small to use. The two didn't copy each other (a 20-minute cut of the movie with that scene dates from before the Black Sabbath tour).  Thus, we might conclude that both were inspired by Led Zeppelin at Oakland.

 

1977 Jimmy Page/Led Zeppelin at Oakland

1977 Led Zeppelin's Stonehenge backdrop at Oakland

1979:

This was Led Zeppelin's first concert in almost two years.  It was kept low-key -- tickets were actually available to purchase at the door -- because it was a warm-up for Knebworth.  

1985:

The On This Day post for 23 July 1985 is almost certainly incorrect - let's blame it on the webmaster and not Jimmy Page (why not!).  The band was on hiatus from 22 May 1985 until 14 March 1986, leaving Page free to do sets with The Beach Boys (04 July) and with Robert Plant and John Paul Jones (Live Aid, 13 July).

However, on 04 April 1986 The Firm was at Meadowlands (Brendan Byrne Arena) in East Rutherford, NJ., where Les Paul was introduced onstage. 

Robert Plant was at Meadowlands on 23 July 1985, and Jimmy Page joined him for the encores, Mean Woman Blues and Treat Her Right.  Les Paul wasn't onstage for that one.

1985 Jimmy Page & Les Paul at Meadowlands

1985 Jimmy Page, from The Firm Tourbook

♪  Led Zeppelin (Baltimore MD at Baltimore Civic Center, 23 July 1973) 

♪  Led Zeppelin (Oakland CA at Oakland-Alameda County Coliseum, 23 July 1977)

♪  Led Zeppelin (Copenhagen Denmark at Falkoner Theatre, 23 July 1979)

♪ Jimmy Page & Robert Plant (encore, East Rutherford NJ at The Meadowlands, 23 July 1985)

♪  Page & Plant Unledded Tour (Birmingham England at NEC Arena day 2, 23 July 1995)

On this day 22 July

"There was Keith Richards on electric guitar, myself on electric guitar ... Keith kicked it off and I began to mould a riff around his guitar part to augment the arrangement."

Scarlet, recorded in 1974 by the Rolling Stones & feat. Jimmy Page guitar released 2020

1967 22 July On This Day Jimmy Page with The Yardbirds at Santa Monica

• 1966 The Yardbirds - Gravesend, Kent England at Co-op Hall
• 1967 The Yardbirds - Santa Monica, CA at Santa Monica Civic Auditorium
• 1995 Page & Plant Unledded Tour - Birmingham, England at NEC Arena
• 2020 The Rolling Stones release "Scarlet", recorded in 1974 with Jimmy Page

In late 1967 the Dragon was hatched.

1967 March Jimmy Page's Telecaster before the Dragon

Jimmy Page's famous Dragon Telecaster started out as a generic white.  Page inherited it when Jeff Beck left the Yardbirds in 1966, and by spring 1967 the Tele sported eight reflective circle patches.

"... Jimmy Page stripped the Fender Blond paint off and handpainted a green, red and orange psychadelic dragon on the front of the ash body and replaced the pickguard with a pickguard made of clear acrylic with a sheet of diffraction grating film underneath."
~Achilles Last Stand

1995 Page & Plant at Birmingham UK

2008 July Jimmy Page backstage with The Mars Volta at the Roundhouse, London (Ross Halfin photo)

1974 - 2020
One of the three bonus cuts on the Rolling Stone's remaster of Goats Head Soup, released 04 September, 2020, was 'Scarlet', recorded in October 1974 with Jimmy Page on guitar Read about it at Ultimate Classic Rock's article, How Jimmy Page Ended Up Jamming With Keith Richards on 'Scarlet' 

♪  Over Under Sideways Down (The Yardbirds, 15 March 1967)  
♪  Scarlet (Rolling Stones feat Jimmy Page guitar 1974)  
♪ Page & Plant (Birmingham England Birmingham, England at NEC Arena, 22 July 1995)